There was a time before the 90’s wave of Grunge and Brit-Pop when a generation of music geeks had their collective consciousness turned towards the sounds of a UK movement dubbed “shoegaze.” Known for “wall of sound” like buzz and a variety of guitar effects it was the best possible escape for people tired of pop and hair metal but still loved loud electric guitar as the driver behind the tunes.
Ride was one of the best of the era with their own brand of songs crossed between My Bloody Valentine, The Smiths and even American avant-garde noise rockers Sonic Youth. At the beginning what attracted people to the band was the menagerie of influence pooled together under a banner of rock attitude and loud experimentation.
Unlike classic rock bands that would build a song around a guitar riff using it for the more climatic moments, Ride would use a riff like a wave over the song and change its very dynamic. If you listen to “Like A Daydream” even when the songs driving force is held back during the lyrical sequence, the guitar riff is still present as the basis for the rhythm. What changes is the tone and power with which it is played. The song itself gains more emotional resonance by the riff coasting for the duration rather than any one specific moment. At their best, this is exactly how Ride operated, a lyric of longing surrounded by shimmering guitar lines that buzz meaning with flanging and reverb.
Unfortunately, their existence was a brief eight years and it ended with internal disagreements and some half hearted attempt to go in a more ‘commercial’ direction. Some critics have claimed they fell flat looking for a more Brit-Pop sound, but honestly, after reading some of their more recent interviews, it sounds more like they just lost the motivation to be a band.
Still Record Store Day 2015 was a reminder of what brilliant music they did put out back in the day, with the vinyl re-issue of OX4: The Best Of. Three editions were released on April 18th in three major markets. The UK and Europe saw 500 copies each printed in red translucent vinyl while the North American market printed an additional 5000 copies of the same. As of last week when I was visiting record stores in Toronto I still saw copies around at the regular RSD prices.
On a cooler note, Ride have worked out all their differences, are back together and currently touring. They’ll be hitting the Danforth Music Hall in Toronto on June 2nd and are being presented by 102.1 The Edge/Spirit Of Radio.