Outside of Courtney Barnett, no one has received the tremendous pre-release expectations that Wolf Alice has with the lead up to My Love Is Cool. Dropping new singles every few weeks has helped to build momentum and gather fan support for the album. The result is that Wolf Alice is seeing print in almost every music mag and newspaper for today’s release… but does it hold up?
Well actually, it doesn’t disappoint.
Built around strong guitar work and soaring vocals, Wolf Alice bridges the gap between the 90’s alt-rock revival and the more modern Brit-Rock led by the Arctic Monkeys and their recent disciples Royal Blood. Subtle whispers turn to moments of shoegaze before exploding into an all out “throw your hair around and play air guitar” press as “Giant Peach” blasts out.
“Bros” starts with a Juliana Hatfield Three rhythm before going all “1979” Smashing Pumpkins as if Tanya Donnelly (Belly) was singing. The thing is, Wolf Alice isn’t playing at nostalgia but instead inhabits a space that fits in well with the narrative of ‘rock star’ rather than the dreaded ‘pop star’. When “You’re A Germ” lets the slow verse flare into the heavy chorus of screams and thundering guitar, the impression is that these guys play music that makes them want to ‘rock out’ along with their listeners. Just when you think you’ve pegged their sound, “Your Love’s Whore” throws in a groove that flies into Soundgarden mixed with a Dandy Warhols’ feel. Then you get “The Wonderwhy” which drones on with a buzz that is simultaneously terrifying and mesmerizing.
My Love Is Cool on first listen might sound very 1994, but with each subsequent spin you discover new reasons to forget the past and enjoy the moment. For Wolf Alice, that moment is now and be prepared, you’re going to be hearing a lot more from them.
My Love Is Cool is released on June 23.